MSCHF

Ever wanted to know what some illegal foods taste like? Well, now you can! A Brooklyn-based art collective known for their odd ideas recently debuted a line of illegally flavored chips. That’s right! But don’t worry, there’s nothing actually illegal about these tasty snacks!

New Illegal Chips

MSCHF

MSCHF, a Brooklyn-based art collective, has launched a line of potato chips with flavors inspired by foods outright banned in the United States. You see, it’s all an artistic statement on American food production. The flavors include fugu (poison blowfish), horse meat, and casu marzu (maggot cheese). Thankfully, while the project might be named “Illegal Chips,” consuming the chips is 100% legal. They also do not have any genuine meat products in them. While the fugu and horse meat flavors are vegan, the casu marzu chips are vegetarian.

“Chips can be flavored to taste like anything. So why do all these chip companies have no imagination and keep making flavors that we can easily eat in real life? We wanted to expand the palate and give people a taste that they will never experience anywhere else,” explained Dan Greenberg, Chief Revenue Officer of MSCHF.

While the idea is an interesting one, to say the least, MSCHF has had to jump through some serious hoops to get the Illegal Chips out…

More Than Just Potato Chips

MSCHF

According to Greenberg, MSCHF faced a variety of challenges when creating Illegal Chips. The biggest challenge, by far, was dealing with recent supply chain challenges, especially when making the strange chip seasonings. “Doing anything that involves food is slow; it’s a regulated space (something MSCHF does not traditionally play in),” Greenberg explained in a recent interview with Yahoo. “In addition, creating a new potato chip flavor from scratch is quite hard, and then doing that three times is even harder. It took many rounds of iteration and sampling and tasting. I can attest the first round was quite interesting but now they are scrumptious.”

Throughout the years, MSCHF has made many provocative statements about American consumption and eating habits. “The distinction between food animals and non-food animals is a social construction. The same, of course, can be said of law in general,” MSCHF said in the “manifesto” printed on Illegal Chips bags. MSCHF also hopes the chips will make people think of the damaging environmental effects of raising an animal for consumption.

When asked about how the art collective came up with the Illegal Chips idea, Greenberg explained: “It was too hard to get a horse burger in the states. This seemed easier.”

Sources: MSN, Yahoo! News